ANN ARBOR, Mich. (Feb.17, 2022) – NorthStar Care Community hired Lora Parisien as its new marketing and communications manager. Parisien is responsible for managing the implementation of internal and external communications, promotions, new product/service communications, advertising, website development, brand image and awareness, and public and media relations for NorthStar Care Community which includes Hospice of Michigan and Arbor Hospice.
Parisien reports to Tracey Pierce, NorthStar Care Community’s director of marketing and communications.
“Lora brings a wealth of knowledge and experience that will help effectively communicate, educate and promote palliative care and hospice philosophies with our patients and their families, as well as community members throughout the state of Michigan,” said Pierce.
Prior to her new role with NorthStar Care Community, Parisien worked as a freelance communications and marketing specialist. She has also led communications efforts for the United States Peace Corps and the Michigan Department of Natural Resources. Parisien is also a certified cross-cultural and diversity trainer with experience in designing and delivering training programs that increase cultural competency, enhance employee performance and improve retention.
Parisien earned a Bachelor of Arts in journalism and English from Central Michigan University in Mt. Pleasant, Michigan. Parisien also studied Arabic at the Bourguiba Institute of Modern Languages in Tunis, Tunisia, North Africa.
About NorthStar Care Community
NorthStar Care Community (NSCC) was created to preserve and promote the mission of nonprofit hospice and palliative care – to deliver expert, compassionate care to patients of any age, no matter their diagnoses, complexity of care, place of residence or ability to pay. NorthStar Care Community was formed in 2017 by two legacy nonprofit hospice agencies – Hospice of Michigan and Arbor Hospice – and also includes NorthStar Palliative Care, the NorthStar Institute and Jo Elyn Nyman Anchors Programs for Children. As members of the NSCC family, the organizations combine operational resources in order to maximize support at each patient’s bedside, delivering the highest standards of care to those who are seriously ill. In total, NorthStar Care Community members serve 5,400 patients annually across Michigan’s Lower Peninsula. For more information about NorthStar Care Community, 888-247-5701 or visit www.northstarcarecommunity.org.